Fresh Unlimited was created out of an appreciation for life's little luxuries, combined with a concern about the safety of our food supply. We were concerned initially with the toxic herbicide and pesticide residues in foods, as well as the numerous synthetic compounds that were added to foods such as food dyes and preservatives, for the sole reason of reducing the cost to manufacturers and artificially prolonging shelf life.
Through years of exposure to the natural and alternative health industry, we'd become increasingly aware of the potential health effects of these various chemicals and additives. We also became concerned with the genetic manipulation of foods also known as GMO foods, particularly given a lack of evidence supporting the long term safety of these foods.
We were also frustrated with the refusal of governments (both Canadian and American) to require labeling for foods that had been genetically modified or were made with ingredients that were genetically modified. Labelling GMO foods would allow us to decide for ourselves, which is a basic human right, whether we wanted to consume these foods and be willing participants in this experiment.
At this point in time, the only indulgent foods available were the mainstream options made with non-organic and possibly gmo ingredients that also contained a number of chemical additives and, especially where chocolate was concerned, may very well have involved a child slave labor component. The healthier opitons that could be found at the local health food stores generally lacked in flavor and taste.
The idea that foods could actually be completely indulgent while at the same time be healthy and good for you, or at least not cause any harm to your body was non-existant. Then in the late '90s, we began to notice a few exceptions. We first found some indulgent gourmet chocolate bars made with all organic ingredients. These were among the finest tasting chocolates, and yet contained no harmful chemicals and were made with fair trade chocolate.
It was at this point that we realized what a true luxury was, one that provided pleasure and full enjoyment, but did so in a way that caused no harm to the planet or to our health.
It was with this principle in mind, as well as with a love of discovering fabulous new treasures that we created Fresh Unlimited.
Our search led us to amazing discoveries of indulgent foods and exquisite items and objects that were created by artisans around the world. These artisans have a passion for their craft and what they create, and this passion runs deeper than simply the superficial features, such as taste or esthetics. They are committed to the full integrity of their creations and produce products of the highest quality that cause no harm either to our health or to the planet and its inhabitants. Where food products are concerned, this begins with Organic and GMO-Free ingredients and for other items, it begins with sustainable materials and processes.
The good news is that we are seeing more and more such products coming into the marketplace everyday. And these products match, and often surpass the more conventional offerings in terms of quality, esthetics and flavor, while also having the added advantage of being created and produced with a sense of caring for the final product, the consumer and the planet.